Wednesday, May 30, 2012

“We’re three months out, here’s our Save-the-Date.”


Save-the-Dates are a great invention: they allow you to notify your guests of an impending invitation to your event and are a great way to showcase a different side of your personality - one that may not necessarily be involved in the wedding décor. But, they also have a very specific timeframe in which they should be sent: no less than five months before the event. Why? Because, depending on location, your invitation will be sent perhaps three, but no less than two, months before your wedding.

Having an invitation sent hard on the heels of a save-the-date isn’t just the equivalent of flooding a recipient’s mailbox, it’s also just generally superfluous. After all, how much advanced notice did you really give your guests by leaving only a week or so between the two mailings?

By and large, the purpose of a save-the-date is to allow guests enough time to book their travel. When they first arrived on the scene, these stationary notifications were intended mainly for guests of destination weddings or weddings in difficult-to-travel-to locations. As more and more couples from different states began to tie the knot, save-the-dates started to be used as a way to notify out-of-town guests of the impending need to travel. Eventually, they became commonplace in almost all weddings.

The term “commonplace” should by no means be taken to indicate that sending save-the-dates is necessary. If you’ve planned a small wedding or are uninterested in sending them, no guest, wedding planner or invitation specialist is going to be shocked at your not sending save-the-dates.

Any save-the-date should contain the specific date of the wedding as well as the location of the reception. “Location” refers to the city, not the specific building in which your guests will dance the night away. Therefore, save-the-dates don’t have to be overly specific.

They also don’t have to tie into the wedding theme. While they can reflect the colors or motif you selected, they can also be entirely different or generic. Today, many save-the-dates contain a photo of the couple, wedding date and wedding website address. This last part – the website address – allows guests to visit the site and learn about which hotels and airports they should use. Not having a website is no problem: guests will just ask for information.

Invitations contain the specifics of your event, which is why this information is not included on save-the-dates. Here again, if your guests want to know about hotels, they’ll simply ask.

Sending them is more a courtesy than anything, and not an obligation. If you’ve got the time to send save-the-dates, and want to do so, go ahead and start addressing. If not, don’t worry, you won’t receive glares from guests or wedding professionals.

Are you looking for save-the dates? Here are some cards we love.  

 Why do we love these two Washington, D.C. cards the best? 
Because they're part of HJ Planner's "Charmed" line!